Kanch by KC
Kanch by Kanchan Couture, provides 18-30 year olds with a collection ranging from summer dresses, skirts, shirts and tee’s at an affordable price range. The ready-to-wear, off the rack nature of this collection, made from beautiful, colorful materials sourced from India, presents a fresh alternative to high street stores for young, funky, urban women.
The ‘Kanch‘ woman is young, independant and an urban jet-setter. She loves color and bold prints and will relish the freedom and creativity that encompasses this collection. The collection will provide the modern woman with clothing that is stylish, casual and comfortable whilst remaining feminine and sophisticated.
To accompany the launch of this collection, an advertising campaign video has been created. The first of its kind by Kanchan Couture. The video will be an energetic and dynamic audio-visual interpretation of the brand. Inspired by the work of Wim Wenders, and in a Pulp Fiction, Quentin Tarrentino style, the video will be the first viral marketing campaign for Kanchan Couture, keeping pace with the technology generation.
Kanchan Couture is now ready to wear, are you?
